Express readers tend to be college educated and younger in age and outlook than other local publications. According to the Wall Street Journal, urban newsweeklies, like the Express, "appeal to the coveted young adult market that many daily newspapers not longer attract."
Our reader are in the prime of life, age 21-59. They're raising families, buying homes, socializing, buying cars, exercising, going out on the town, investing for retirement, dining out, buying clothes...Express readers offer a market you don't want to miss.
Northern Express Weekly is northern Michigan's largest weekly newspaper, distributed in 13 counties throughout the northwestern lower peninsula of Michigan. You will find our publication in over 500 locations, from Manistee to Mackinaw City, including the population hubs of Traverse City, Petoskey, Gaylord, and everything in-between. We distribute up to 30,000 copies each week with an average of 2.5 readers per copy (75,000 weekly readers). Our distribution ranges over 200 miles is audited by the national audit firm for publications, Verified Audit.
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