Letters 10-24-2016

It’s Obama’s 1984 Several editions ago I concluded a short letter to the editor with an ominous rhetorical flourish: “Welcome to George Orwell’s 1984 and the grand opening of the Federal Department of Truth!” At the time I am sure most of the readers laughed off my comments as right-wing hyperbole. Shame on you for doubting me...

Gun Bans Don’t Work It is said that mass violence only happens in the USA. A lone gunman in a rubber boat, drifted ashore at a popular resort in Tunisia and randomly shot and killed 38 mostly British and Irish tourists. Tunisian gun laws, which are among the most restrictive in the world, didn’t stop this mass slaughter. And in January 2015, two armed men killed 11 and wounded 11 others in an attack on the French satirical magazine Charlie Hebdo. French gun laws didn’t stop these assassins...

Scripps’ Good Deed No good deed shall go unpunished! When Dan Scripps was the 101st District State Representative, he introduced legislation to prevent corporations from contaminating (e.g. fracking) or depleting (e.g. Nestle) Michigan’s water table for corporate profit. There are no property lines in the water table, and many of us depend on private wells for abundant, safe, clean water. In the subsequent election, Dan’s opponents ran a negative campaign almost solely on the misrepresentation that Dan’s good deed was a government takeover of your private water well...

Political Definitions As the time to vote draws near it’s a good time to check into what you stand for. According to Dictionary.com the meanings for liberal and conservative are as follows:

Liberal: Favorable to progress or reform as in political or religious affairs.

Conservative: Disposed to preserve existing conditions, institutions, etc., or to restore traditions and limit change...

Voting Takes A Month? Hurricane Matthew hit the Florida coast Oct. 6, over three weeks before Election Day. Bob Ross (Oct. 17th issue) posits that perhaps evacuation orders from Governor Scott may have had political motivations to diminish turnout and seems to praise Hillary Clinton’s call for Gov. Scott to extend Florida’s voter registration deadline due to evacuations...

Clinton Foundation Facts Does the Clinton Foundation really spend a mere 10 percent (per Mike Pence) or 20 percent (per Reince Priebus) of its money on charity? Not true. Charity Watch gives it an A rating (the same as it gives the NRA Foundation) and says it spends 88 percent on charitable causes, and 12 percent on overhead. Here is the source of the misunderstanding: The Foundation does give only a small percentage of its money to charitable organizations, but it spends far more money directly running a number of programs...

America Needs Change Trump supports our constitution, will appoint judges that will keep our freedoms safe. He supports the partial-birth ban; Hillary voted against it. Regardless of how you feel about Trump, critical issues are at stake. Trump will increase national security, monitor refugee admissions, endorse our vital military forces while fighting ISIS. Vice-presidential candidate Mike Pence will be an intelligent asset for the country. Hillary wants open borders, increased government regulation, and more demilitarization at a time when we need strong military defenses...

My Process For No I will be voting “no” on Prop 3 because I am supportive of the process that is in place to review and approve developments. I was on the Traverse City Planning Commission in the 1990s and gained an appreciation for all of the work that goes into a review. The staff reviews the project and makes a recommendation. The developer then makes a presentation, and fellow commissioners and the public can ask questions and make comments. By the end of the process, I knew how to vote for a project, up or down. This process then repeats itself at the City Commission...

Regarding Your Postcard If you received a “Vote No” postcard from StandUp TC, don’t believe their lies. Prop 3 is not illegal. It won’t cost city taxpayers thousands of dollars in legal bills or special elections. Prop 3 is about protecting our downtown -- not Munson, NMC or the Commons -- from a future of ugly skyscrapers that will diminish the very character of our downtown...

Vote Yes It has been suggested that a recall or re-election of current city staff and Traverse City Commission would work better than Prop 3. I disagree. A recall campaign is the most divisive, costly type of election possible. Prop 3, when passed, will allow all city residents an opportunity to vote on any proposed development over 60 feet tall at no cost to the taxpayer...

Yes Vote Explained A “yes” vote on Prop 3 will give Traverse City the right to vote on developments over 60 feet high. It doesn’t require votes on every future building, as incorrectly stated by a previous letter writer. If referendums are held during general elections, taxpayers pay nothing...

Beware Trump When the country you love have have served for 33 years is threatened, you have an obligation and a duty to speak out. Now is the time for all Americans to speak out against a possible Donald Trump presidency. During the past year Trump has been exposed as a pathological liar, a demagogue and a person who is totally unfit to assume the presidency of our already great country...

Picture Worth 1,000 Words Nobody disagrees with the need for affordable housing or that a certain level of density is dollar smart for TC. The issue is the proposed solution. If you haven’t already seen the architect’s rendition for the site, please Google “Pine Street Development Traverse City”...

Living Wage, Not Tall Buildings Our community deserves better than the StandUp TC “vote no” arguments. They are not truthful. Their yard signs say: “More Housing. Less Red Tape. Vote like you want your kids to live here.” The truth: More housing, but for whom? At what price..

Home · Articles · News · News · Mi Farm Market clicks with online...
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Mi Farm Market clicks with online marketing

None - August 19th, 2011  

Scotty Bruce and some of the products offered by Mi Farm Market in Ellsworth.

Scotty Bruce is one of those ubercreative guys who just seems born to be an entrepreneur.

His creative mind, coupled with a strong work ethic, thrives on generating moneymaking opportunities. At his 2004 Ellsworth High School graduation, much to the chagrin of school officials, Bruce sold advertising space on his graduation gown.

“I sold ad space to 15 businesses for $75 each and made over $1,000 that helped with tuition at Albion (College),” he recalls with a smile.

During summers from Albion, he peddled ice cream and other cool treats as the owner of “Mad Scotty’s Desserts.” He’s also been a designer and builder of web sites.

And now, along with family members, he’s turned his energies to a new venture – Mi Farm Market. Launched in October 2010,

Mi Farm Market compiles food products from more than 20 different Northern Michigan farms and orchards, mostly in Antrim County. These tasty items are then presented in attractive hand-crafted, custom wooden crates.


While many farms and orchards offer their own gift baskets and selections, Mi Farm Market enables buyers to choose their own favorites from a variety of vendors. For example, customers can enjoy six different jams, jellies and foods from different vendors, such as Brownwood acres, Cherry Republic, Rocky Top Farms, Friske Orchards, and many others. Mix and match is the name of the game.

Their top seller is the Mighty Mackinaw Brunch, featuring eight helpings of tasty breakfast items. It’s priced at $69.95. Another favorite is the Family BBQ Crate, with nine different BBQ taste delights. It’s $74.95.

Getting Mi Farm Market up and running took several months of planning and meeting with farm and orchard owners.

“Friske Orchards was the first vendor we approached and it couldn’t have gone better,” recalls Scotty’s father Ray Bruce. “Everyone we visited has been really nice. And now we have vendors calling us. But we’re going slow. It has to be the right product, the right fit for us.”

Right now the company operates from the Bruce family home in Ellsworth, but they’re planning a move to a larger location in the village. Scotty, along with his parents Ray and Patricia Bruce and sister-in-law Satin Bruce, own and operate the mostly online company.

But they’ve been so successful, that the family has been attending a few local events, including the National Cherry Festival in July.

“It was intense, those 13-hour days for eight straight days,” says Scotty Bruce. “But the cool thing was that so many of our customers were from out of town. At the festival we sold products from over 18 local growers, many of who wouldn’t normally have the resources to attend such a big show. We were able to give festival tourists a true representation of the diverse products offered from our region. The biggest comment we got from folks was ‘Wow, they’ve got everything right here.’”


At the Cherry Festival, they also passed out more than 500 brochures and visitor guides to the Ellsworth area, urging TC visitors to make the scenic drive up to Antrim County. Sales and feedback were so strong that the family decided it’s time to move the business from the family garage and into a larger facility in Ellsworth. But first they needed to raise about $12,000.

“We figured since this amount is far too small to be considered by angel investors, we would turn to our Northern Michigan community,” says Bruce. “We stumbled across a few web sites that facility a technology called ‘crowd funding,’ which allows businesses to raise capital for their businesses in the form of contributions as little as $1.”

Rather than try to find one or two financial backers, the Bruces decided to raise cash in small amounts from a larger group. “I even came across a story where a man used a web site to raise $21,000 for his brewery in the U.P.,” says Bruce.

So far the company has raised about one-third of the needed cash. Visitors to their website – www.mifarmmarket.com – can make a donation as small as $10 which will get their name listed as a contributor. There are a variety of funding levels:

• For $25, donors get their name listed on a wall at the new headquarters as “The People Who Started it All.”

• For $100 to $299, donors receive a maple cutting board and your name on the office wall.

• For $300 to $499, donors get a one-year membership to the Food Club and receive 8 to 10 food items each month.

• For $500 to $999, donors receive a store credit equal to the contribution, plus 25 percent. For example a $500 gift would enable the donor to buy $625 in store items – a great opportunity for business owners who provide gift baskets to clients and customers.

• And anyone giving $1,000 or more will have a gift basket named after them or their company. Mi Farm Market will work with the donor to customize the basket, tell the donor’s story and feature it on the company web site.

In less than a year since the operation began, Mi Farm Markets has already shipped Northern Michigan products to 38 states.

“Our overall goal is to utilize the latest technologies in the areas of ecommerce, social media, mobile, and search to provide a new avenue through which to sell Northern Michigan’s finest products,” says Bruce. “We’ve doubled our web site traffic since March and we expect to double it again come November.”


Back Draft Coffee
Brownwood Acres
Brownwood Farms
Cherry Republic
Cherry View Orchards
DeKorne Farm
First Fruits
Friske Orchards
Front Porch Café
Harwood Heritage Gold
King Orchards
LaVanway Farms
Lil Terror Hot Products
Old Beck Mustards
Rocky Top Farms
Royal Farms
Siegrest Farms
Sweet Asylum
Tom & Jerry’s Dog House
Traverse Bay Farms

  • Currently 3.5/5 Stars.
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