Letters

Letters 8-18-2014

The Climate Clarified

Climate change isn’t an easy subject. A class I’m taking compared it to medicine in a way that was helpful for me: Climate scientists are like planetary physicians. Our understanding of medicine is incomplete, but what we know is useful...

Beware Non-Locally Grown

The article “Farm Fresh?” couldn’t be any more true than exactly stated. As an avid shopper at the local farm markets I want to know “exactly” what I am buying, from GMO free to organic or not organic, sprayed or not sprayed and with what...

Media Bias Must End

I wish to thank Joel Weberman for his letter “Seeking Balanced Israel Coverage.” The pro-Palestinian bias includes TV news coverage...

Proud of My President

The world is a mess. According to many conservative voices, it would not be in such a mess if Obama was not the president. I am finally understanding that the problem with our president is that he is too thoughtful, too rational, too realistic, too inclined to see things differently and change his mind, too compassionate to be the leader of a free world...

Home · Articles · News · Features · Indoor farm market
. . . .

Indoor farm market

Erin Cowell - February 1st, 2010
Indoor Farm Market
Winter can’t stop shopping scene at the Mercato
By Erin Crowell
Brick and stone shelter local shoppers from frigid temps at Building
50 of the Grand Traverse Commons. Nestled in the hills on the west
side of town, the old state asylum turned trendy condo/retail site is
now home to an indoor farmers market, happening every Saturday from 10
a.m. to 2 p.m. in The Village, a community of shops and restaurants
located on the garden level -- or Mercato -- of the building.
The farmers market is no longer just a summer destination. With so
much focus on buying local, it’s only a matter of accommodation –
hosting vendors year-round in an accessible location, sans weather
conditions.
“The Village is reminiscent of an old-world marketplace where people
engage in meaningful human interactions – a community gathering
place,” says Mini Minervini, marketing director at the Commons.
The winter indoor market is simply an answer to what happens to The
Village’s outdoor summer market once the weather turns south.
You’ll find the same quality goods at this indoor market, along with
all the Village shops of the Commons, including Boutique A La Vie,
Premier Floral, Silver Fox Jewelry, Creation Farm, Gallery 50 and many
more.

THE LOCAL MARKET
“It’s awesome,” says vendor Katie Kearney of Naturally Nutty in
Traverse City. “There needs to be more of this. It keeps the local
market going.”
Naturally Nutty specializes in all types of nut and seed butters
including their butter toffee peanut butter, white chocolate cherry
almond butter, mocha peanut butter and organic sunflower and pumpkin
seed butters, among others.
Kearney is one of several vendors at the Village Farmers Market. It’s
only the inaugural year, but this season has turned out big crowds and
profitable sales.
“The initial response was overwhelmingly enthusiastic… and
three-fold,” says Minervini.
She gives three reasons why.
“One, market-goers’ demands for fresh and wholesome locally-grown and
locally-produced goods, and their enthusiasm in supporting local
farmers do not diminish because of the cold weather. Two, the growing
season isn’t over simply because outdoor markets close at the end of
the summer; and three, the market generates a significant amount of
pedestrian traffic and sales for Village merchants.”
Overall, it’s a win-win situation for everyone involved.

EXTENDED SEASON
Local farms like First Fruits of Mancelona make the weekly market a priority.
Every Saturday, Ben and Jed Flynn of First Fruits make the hour-long
drive to Traverse City to sell their fruits, breads and jams.
They still have a few bushels of apples available, ranging from
Honeycrisp and Galas, to Fugis and Ida reds.
“The indoor market allows farmers to extend their season, generate
income over the winter months, and (give customers) their exceptional
winter-variety of produce and products,” says Minervini.
These include free-range chicken and emu, farm eggs, hormone-free and
grass-fed meats and dairy products, fresh baked goods, fruits,
vegetables and so much more, says Minervini.
Some vendors offer specialty products, like Dennetts Gluten Free
Creations in Buckley, who, along with their gluten-free foods, offer
almost completely dairy-free products.
Other vendors include Leelanau Cultured Veggies, Brimmers Honey, Herbs
and More, Ralph Humes Desserts, Natural Northern Foods; among multiple
Northern Michigan farms.

The Village Indoor Farmers Market runs every Saturday through May,
then will move outdoors for the summer season. It is located on the
grounds of the Grand Traverse Commons, 1200 West 11th St. in Traverse
City. For more information on the Village Farmers Market, visit
thevillagetc.com or call 941-1900.

 
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