Letters

Letters 09-26-2016

Welcome To 1984 The Democrat Party, the government education complex, private corporations and foundations, the news media and the allpervasive sports and entertainment industry have incrementally repressed the foundational right of We the People to publicly debate open borders, forced immigration, sanctuary cities and the calamitous destruction of innate gender norms...

Grow Up, Kachadurian Apparently Tom Kachadurian has great words; too bad they make little sense. His Sept. 19 editorial highlights his prevalent beliefs that only Hillary and the Dems are engaged in namecalling and polarizing actions. Huh? What rock does he live under up on Old Mission...

Facts MatterThomas Kachadurian’s “In the Basket” opinion deliberately chooses to twist what Clinton said. He chooses to argue that her basket lumped all into the clearly despicable categories of the racist, sexist, homophobic , etc. segments of the alt right...

Turn Off Fox, Kachadurian I read Thomas Kachadurian’s opinion letter in last week’s issue. It seemed this opinion was the product of someone who offered nothing but what anyone could hear 24/7/365 on Fox News; a one-sided slime job that has been done better by Fox than this writer every day of the year...

Let’s Fix This Political Process Enough! We have been embroiled in the current election cycle for…well, over a year, or is it almost two? What is the benefit of this insanity? Exorbitant amounts of money are spent, candidates are under the microscope day and night, the media – now in action 24/7 – focuses on anything and everything anyone does, and then analyzes until the next event, and on it goes...

Can’t Cut Taxes 

We are in a different place today. The slogan, “Making America Great Again” begs the questions, “great for whom?” and “when was it great?” I have claimed my generation has lived in a bubble since WWII, which has offered a prosperity for a majority of the people. The bubble has burst over the last few decades. The jobs which provided a good living for people without a college degree are vanishing. Unions, which looked out for the welfare of employees, have been shrinking. Businesses have sought to produce goods where labor is not expensive...

Wrong About Clinton In response to Thomas Kachadurian’s column, I have to take issue with many of his points. First, his remarks about Ms. Clinton’s statement regarding Trump supporters was misleading. She was referring to a large segment of his supporters, not all. And the sad fact is that her statement was not a “smug notion.” Rather, it was the sad truth, as witnessed by the large turnout of new voters in the primaries and the ugly incidents at so many of his rallies...

Home · Articles · News · Features · The M-22 Look 4/11/11
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The M-22 Look 4/11/11

Kristy Kurjan - April 11th, 2011
The M-22 Look
The Myers brothers capture the mood of Northern Michigan

By: Kristy Kurjan

Fresh water, beaches, bonfires, and comfortable clothing. That is exactly what kiteboarding co-founders Matt and Keegan Myers had in mind for their M-22 clothing company based out of Traverse City. For the brothers, M-22 is a way to express appreciation for the region through comfortable fashion.
M-22 is not just a road; it is a way of life. The Myers brother’s line of cotton apparel is a reflection of the simplicity and natural beauty that Northern Michigan gives its visitors.
“Loving the beaches and Northern Michigan summers, that is the feeling our clothing represents,” says Keegan. “It is easy for people to relate to the road because of its cool location and most people already have an attachment to it- M-22 is a special place for people, good memories.”
The company has a diverse customer base consisting of locals as well as out-of-towners. The brand also appeals to a wide age spectrum from 10-year-old boys to 80-year-old grandmas. And, with over 5,000 fans on facebook.com, the brand is growing in both size and popularity.

COMFORTABLE CLOTHING
M-22’s philosophy is to keep their styles simple and comfortable. “When you get out of the water after a day at the beach you want to put on a comfortable sweatshirt,” explains Keegan. “We have done a lot of research on comfy hoodies.”
The line is best known for it’s classic logo t-shirt but offers much more, including baseball hats, visors, coats and backpacks. Their store on West Front in downtown Traverse City even carries a line of M-22 coffee beans. Clothing is offered in men’s, women’s, youth and toddler sizes. Pricing range from $25 for a t-shirt to $49 for a sweatshirt.
Keegan says the M-22 brand will always have the classic standard M-22 t-shirts to represent the area, but the brothers are looking towards other ways to expand their brand.
“Right now we are working on technically-enhanced garments such as spring/fall mid layer jackets, Keegan says. “When it first started it was all logo wear. Now that the brand is growing we are becoming more refined and water focused.”

THE ROAD TO SUCCESS
How did this athletic duo decide to mix fashion, kiteboarding and a road? “We came up with the M-22 idea while kiteboarding,” explains Keegan. “All of the best kiteboarding spots are off of M-22. We first made t-shirts for our buddies and it took off from there.”
The brothers grew up in Traverse City and attended Michigan State University. Keegan earning his degree in marketing and Matt in landscape architecture. Matt is the designer while Keegan takes care of marketing, organizing and the running of the business.
The two also own a kiteboarding company named Broneah, “bro” stands for “brothers” and “Neah” is short for “Ne Ah Ta Wanta Road” located on Old Mission Peninsula. During their college years they traveled the world, pursuing waves in places like Bora Bora and Tahiti. In recent years, they established a winter kiteboarding camp in Puerto Rico and have pursued their passion for big waves on the coast of Argentina.
Closer to home, you’re likely to find them on the Lake Michigan coast in the summer, where a blossoming kiteboarding scene can be found off locales such as Point Betsie or Otter Creek in Benzie County.
In 2003, the brothers began making t-shirts and stickers with the M-22 road sign for their kiteboarding friends. After being featured on the cover of Traverse the Magazine in 2006, they took their products to boutiques in Leelanau County and began producing t-shirts, hoodies and stickers en masse. After receiving encouraging feedback from both customers and retailers, they decided to open a storefront. They now have an official M-22 brand store on Front Street in Traverse City and are opening a second store this May in Glen Arbor. In addition, their online website ships orders throughout the country.

PROTECTING WATERS
The Myers brothers have a theory on the M-22 highway: “The highway is the nicest, most beautiful stretch of road along any fresh water in the world.” With this idea in mind, they incorporated eco-friendly ideas into their business model. A percentage of all sales are donated to The Leelanau Conservancy, helping to protect the landscape. They try to keep their production local by using Northern Michigan companies for their printing and screening needs.
“Eco-friendly is huge for us; it is the basis of everything we believe,” says Keegan who is always thinking of ways to save fresh water. “The big driving force for us as a brand is to protect fresh water. Our hope is to set a good example for other companies to start similar programs helping protect our waters.”
Another way the M-22 team is reaching out to the community is through The M-22 Challenge. The multisport event, held in Glen Arbor, benefits The Leelanau Conservancy. June 11 marks the third year of the Challenge. Competitors will participate in a 17 mile bike ride, a 2 mile run/dune climb, and finish with a 2 mile open water paddle. Registration is closed, as the 550 spots were filled up in just over 6 hours.

For more information on the M-22 clothing brand check out www.M-22online.com or visit their store fronts in Traverse City and Glen Arbor (opening in May, 2011).
 
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