Letters

Letters 08-31-2015

Inalienable Rights This is a response to the “No More State Theatre” in your August 24th edition. I think I will not be the only response to this pathetic and narrow-minded letter that seems rather out of place in the northern Michigan that I know. To think we will not be getting your 25 cents for the movie you refused to see, but more importantly we will be without your “two cents” on your thoughts of a marriage at the State Theatre...

Enthusiastically Democratic Since I was one of the approximately 160 people present at when Senator Debbie Stabenow spoke on August 14 in Charlevoix, I was surprised to read in a letter to Northern Express that there was a “rather muted” response to Debbie’s announcement that she has endorsed Hillary Clinton for president...

Not Hurting I surely think the State Theatre will survive not having the homophobic presence of Colleen Smith and her family attend any matinees. I think “Ms.” Smith might also want to make sure that any medical personnel, bank staff, grocery store staff, waiters and/or waitress, etc. are not homosexual before accepting any service or product from them...

Stay Home I did not know whether to laugh or cry when I read the letter of the extremely homophobic, “disgusted” writer. She now refuses to patronize the State Theatre because she evidently feels that its confines have been poisoned by the gay wedding ceremony held there...

Keep Away In response to Colleen Smith of Cadillac who refused to bring her family to the State Theatre because there was a gay wedding there: Keep your 25 cents and your family out of Traverse City...

Celebrating Moore And A Theatre I was 10 years old when I had the privilege to see my first film at the State Theatre. I will never forget that experience. The screen was almost the size of my bedroom I shared with my older sister. The bursting sounds made me believe I was part of the film...

Outdated Thinking This letter is in response to Colleen Smith. She made public her choice to no longer go to the State Theater due to the fact that “some homosexuals” got married there. I’m not outraged by her choice; we don’t need any more hateful, self-righteous bigots in our town. She can keep her 25 cents...

Mackinac Pipeline Must Be Shut Down Crude oil flowing through Enbridge’s 60-yearold pipeline beneath the Mackinac Straits and the largest collection of fresh water on the planet should be a serious concern for every resident of the USA and Canada. Enbridge has a very “accident” prone track record...

Your Rights To Colleen, who wrote about the State Theatre: Let me thank you for sharing your views; I think most of us are well in support of the first amendment, because as you know- it gives everyone the opportunity to express their opinions. I also wanted to thank Northern Express for not shutting down these types of letters right at the source but rather giving the community a platform for education...

No Role Model [Fascinating Person from last week’s issue] Jada quoted: “I want to be a role model for girls who are interested in being in the outdoors.” I enjoy being in the outdoors, but I don’t want to kill animals for trophy...

Home · Articles · News · Features · The M-22 Look 4/11/11
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The M-22 Look 4/11/11

Kristy Kurjan - April 11th, 2011
The M-22 Look
The Myers brothers capture the mood of Northern Michigan

By: Kristy Kurjan

Fresh water, beaches, bonfires, and comfortable clothing. That is exactly what kiteboarding co-founders Matt and Keegan Myers had in mind for their M-22 clothing company based out of Traverse City. For the brothers, M-22 is a way to express appreciation for the region through comfortable fashion.
M-22 is not just a road; it is a way of life. The Myers brother’s line of cotton apparel is a reflection of the simplicity and natural beauty that Northern Michigan gives its visitors.
“Loving the beaches and Northern Michigan summers, that is the feeling our clothing represents,” says Keegan. “It is easy for people to relate to the road because of its cool location and most people already have an attachment to it- M-22 is a special place for people, good memories.”
The company has a diverse customer base consisting of locals as well as out-of-towners. The brand also appeals to a wide age spectrum from 10-year-old boys to 80-year-old grandmas. And, with over 5,000 fans on facebook.com, the brand is growing in both size and popularity.

COMFORTABLE CLOTHING
M-22’s philosophy is to keep their styles simple and comfortable. “When you get out of the water after a day at the beach you want to put on a comfortable sweatshirt,” explains Keegan. “We have done a lot of research on comfy hoodies.”
The line is best known for it’s classic logo t-shirt but offers much more, including baseball hats, visors, coats and backpacks. Their store on West Front in downtown Traverse City even carries a line of M-22 coffee beans. Clothing is offered in men’s, women’s, youth and toddler sizes. Pricing range from $25 for a t-shirt to $49 for a sweatshirt.
Keegan says the M-22 brand will always have the classic standard M-22 t-shirts to represent the area, but the brothers are looking towards other ways to expand their brand.
“Right now we are working on technically-enhanced garments such as spring/fall mid layer jackets, Keegan says. “When it first started it was all logo wear. Now that the brand is growing we are becoming more refined and water focused.”

THE ROAD TO SUCCESS
How did this athletic duo decide to mix fashion, kiteboarding and a road? “We came up with the M-22 idea while kiteboarding,” explains Keegan. “All of the best kiteboarding spots are off of M-22. We first made t-shirts for our buddies and it took off from there.”
The brothers grew up in Traverse City and attended Michigan State University. Keegan earning his degree in marketing and Matt in landscape architecture. Matt is the designer while Keegan takes care of marketing, organizing and the running of the business.
The two also own a kiteboarding company named Broneah, “bro” stands for “brothers” and “Neah” is short for “Ne Ah Ta Wanta Road” located on Old Mission Peninsula. During their college years they traveled the world, pursuing waves in places like Bora Bora and Tahiti. In recent years, they established a winter kiteboarding camp in Puerto Rico and have pursued their passion for big waves on the coast of Argentina.
Closer to home, you’re likely to find them on the Lake Michigan coast in the summer, where a blossoming kiteboarding scene can be found off locales such as Point Betsie or Otter Creek in Benzie County.
In 2003, the brothers began making t-shirts and stickers with the M-22 road sign for their kiteboarding friends. After being featured on the cover of Traverse the Magazine in 2006, they took their products to boutiques in Leelanau County and began producing t-shirts, hoodies and stickers en masse. After receiving encouraging feedback from both customers and retailers, they decided to open a storefront. They now have an official M-22 brand store on Front Street in Traverse City and are opening a second store this May in Glen Arbor. In addition, their online website ships orders throughout the country.

PROTECTING WATERS
The Myers brothers have a theory on the M-22 highway: “The highway is the nicest, most beautiful stretch of road along any fresh water in the world.” With this idea in mind, they incorporated eco-friendly ideas into their business model. A percentage of all sales are donated to The Leelanau Conservancy, helping to protect the landscape. They try to keep their production local by using Northern Michigan companies for their printing and screening needs.
“Eco-friendly is huge for us; it is the basis of everything we believe,” says Keegan who is always thinking of ways to save fresh water. “The big driving force for us as a brand is to protect fresh water. Our hope is to set a good example for other companies to start similar programs helping protect our waters.”
Another way the M-22 team is reaching out to the community is through The M-22 Challenge. The multisport event, held in Glen Arbor, benefits The Leelanau Conservancy. June 11 marks the third year of the Challenge. Competitors will participate in a 17 mile bike ride, a 2 mile run/dune climb, and finish with a 2 mile open water paddle. Registration is closed, as the 550 spots were filled up in just over 6 hours.

For more information on the M-22 clothing brand check out www.M-22online.com or visit their store fronts in Traverse City and Glen Arbor (opening in May, 2011).
 
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