Letters 10-24-2016

It’s Obama’s 1984 Several editions ago I concluded a short letter to the editor with an ominous rhetorical flourish: “Welcome to George Orwell’s 1984 and the grand opening of the Federal Department of Truth!” At the time I am sure most of the readers laughed off my comments as right-wing hyperbole. Shame on you for doubting me...

Gun Bans Don’t Work It is said that mass violence only happens in the USA. A lone gunman in a rubber boat, drifted ashore at a popular resort in Tunisia and randomly shot and killed 38 mostly British and Irish tourists. Tunisian gun laws, which are among the most restrictive in the world, didn’t stop this mass slaughter. And in January 2015, two armed men killed 11 and wounded 11 others in an attack on the French satirical magazine Charlie Hebdo. French gun laws didn’t stop these assassins...

Scripps’ Good Deed No good deed shall go unpunished! When Dan Scripps was the 101st District State Representative, he introduced legislation to prevent corporations from contaminating (e.g. fracking) or depleting (e.g. Nestle) Michigan’s water table for corporate profit. There are no property lines in the water table, and many of us depend on private wells for abundant, safe, clean water. In the subsequent election, Dan’s opponents ran a negative campaign almost solely on the misrepresentation that Dan’s good deed was a government takeover of your private water well...

Political Definitions As the time to vote draws near it’s a good time to check into what you stand for. According to Dictionary.com the meanings for liberal and conservative are as follows:

Liberal: Favorable to progress or reform as in political or religious affairs.

Conservative: Disposed to preserve existing conditions, institutions, etc., or to restore traditions and limit change...

Voting Takes A Month? Hurricane Matthew hit the Florida coast Oct. 6, over three weeks before Election Day. Bob Ross (Oct. 17th issue) posits that perhaps evacuation orders from Governor Scott may have had political motivations to diminish turnout and seems to praise Hillary Clinton’s call for Gov. Scott to extend Florida’s voter registration deadline due to evacuations...

Clinton Foundation Facts Does the Clinton Foundation really spend a mere 10 percent (per Mike Pence) or 20 percent (per Reince Priebus) of its money on charity? Not true. Charity Watch gives it an A rating (the same as it gives the NRA Foundation) and says it spends 88 percent on charitable causes, and 12 percent on overhead. Here is the source of the misunderstanding: The Foundation does give only a small percentage of its money to charitable organizations, but it spends far more money directly running a number of programs...

America Needs Change Trump supports our constitution, will appoint judges that will keep our freedoms safe. He supports the partial-birth ban; Hillary voted against it. Regardless of how you feel about Trump, critical issues are at stake. Trump will increase national security, monitor refugee admissions, endorse our vital military forces while fighting ISIS. Vice-presidential candidate Mike Pence will be an intelligent asset for the country. Hillary wants open borders, increased government regulation, and more demilitarization at a time when we need strong military defenses...

My Process For No I will be voting “no” on Prop 3 because I am supportive of the process that is in place to review and approve developments. I was on the Traverse City Planning Commission in the 1990s and gained an appreciation for all of the work that goes into a review. The staff reviews the project and makes a recommendation. The developer then makes a presentation, and fellow commissioners and the public can ask questions and make comments. By the end of the process, I knew how to vote for a project, up or down. This process then repeats itself at the City Commission...

Regarding Your Postcard If you received a “Vote No” postcard from StandUp TC, don’t believe their lies. Prop 3 is not illegal. It won’t cost city taxpayers thousands of dollars in legal bills or special elections. Prop 3 is about protecting our downtown -- not Munson, NMC or the Commons -- from a future of ugly skyscrapers that will diminish the very character of our downtown...

Vote Yes It has been suggested that a recall or re-election of current city staff and Traverse City Commission would work better than Prop 3. I disagree. A recall campaign is the most divisive, costly type of election possible. Prop 3, when passed, will allow all city residents an opportunity to vote on any proposed development over 60 feet tall at no cost to the taxpayer...

Yes Vote Explained A “yes” vote on Prop 3 will give Traverse City the right to vote on developments over 60 feet high. It doesn’t require votes on every future building, as incorrectly stated by a previous letter writer. If referendums are held during general elections, taxpayers pay nothing...

Beware Trump When the country you love have have served for 33 years is threatened, you have an obligation and a duty to speak out. Now is the time for all Americans to speak out against a possible Donald Trump presidency. During the past year Trump has been exposed as a pathological liar, a demagogue and a person who is totally unfit to assume the presidency of our already great country...

Picture Worth 1,000 Words Nobody disagrees with the need for affordable housing or that a certain level of density is dollar smart for TC. The issue is the proposed solution. If you haven’t already seen the architect’s rendition for the site, please Google “Pine Street Development Traverse City”...

Living Wage, Not Tall Buildings Our community deserves better than the StandUp TC “vote no” arguments. They are not truthful. Their yard signs say: “More Housing. Less Red Tape. Vote like you want your kids to live here.” The truth: More housing, but for whom? At what price..

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Design this

Robert Downes - May 31st, 2011
Design This! The role of graphic design at Northern Express
By Robert Downes
Graphic design has always been of supreme importance at Northern Express Weekly, helping to differentiate the paper from a glut of other publications throughout the region.
And if you’ve ever followed the flow of news racks in Northern Michigan, you can’t help but notice that the Express gets picked up very quickly at our 600 distribution spots compared to other publications.  A huge part of that popularity is the paper’s design: catchy covers, imaginative page layouts and ads that zing.
Putting it all together are graphic designers Colleen Zanotti and Kyra Cross, with an occasional assist from Kristin Rivard. 
Colleen has been with the Express for 15 years having completed the visual communications program at Northwestern Michigan College, while Kyra joined the Express in 2006 after graduating from Kendall College of Art and Design.  Kristin also attended NMC’s design program and joined the paper in 1998.
In the following interview, Colleen and Kyra offer some insights into what it takes to make the Express ‘picture perfect.’

NE:  What is it that you like about graphic design as a career?
Zanotti: Making things look good.  Our job involves giving design to the written word -- making articles more interesting, helping the writers get their points across and the reader navigate the page.
Cross: I’ve always been interested in all areas of art. The graphic design programs are always changing which keeps things interesting, and the technology is always developing faster. It was something that I quickly fell in love with. 
NE:  What goes into good design?
Zanotti: So many things, but in newspapers we use a modular design so people can follow a story from column to column or page to page.  They need to know where to look and what to look at. Some people are just caption readers or headline readers, so it’s important to make those look good and have a good, catchy headline.  
We also do a lot of photo correcting.  Most of the photos we get are not the greatest to work with, so we try to bring them up to par.
Cross: Page layout wasn’t something we focused on a lot in school, but it’s so important to know , along with all of the (software) design programs you have to learn.
Zanotti:  I learned layout in high school and college and then continued while working on the White Pine Press while at NMC. We learned Pagemaker (design software) at our very first class at NMC and from there it went to Quark and InDesign -- a great transition.  Today, you can do almost anything with InDesign because all of the elements you need are integrated into one package.

NE:  You almost have to be an engineer to be a designer these days because you have to know the ins and outs of this extremely elaborate  software.
Zanotti:  Right, and it’s always changing, so it’s important to keep up with all the new technology. Kids today grow up knowing computers, they start in kindergarten and it’s almost intuitive. At that age my tools were a boxof crayons.

NE: Some publications seem to fail because they look so amateurish.
Zanotti:  There’s a lot of stuff out there where the design isn’t that important to the people putting out their products -- it’s more their message they’re concerned about. But I think that’s where they’re missing the boat.
I think the importance of design-to-copy is 60-40, because if a publication doesn’t look good, people aren’t going to pick it up.  On the other hand, if it isn’t a good read and isn’t interesting, the readers aren’t going to carry on.  But what pulls you in is what a publication looks like, and it’s great journalism that makes you stay.     
Think of the old-time newspapers where it was just all type and no illustration at all -- things have evolved.  Even when I was in high school, we wrote our stories, took our pictures, set the type and laid it out -- it’s so much easier today. Technology has been a real boon.  

NE:  But on the other hand, do graphic designers ever feel threatened by technology?  At the Oakland Press, for instance, the graphic design of the paper is outsourced to Asia.  Technology can also be your worst enemy.  Is that a concern for design students?
Zanotti: I think the Oakland Press may have so many papers in its chain that in order to save money they’re outsourcing.  They’re making a profit, but they are also losing that local connection. 
Cross: I think that concerns about technology go with a lot of things.  These days everyone’s a photographer, everybody’s a designer, but they may not know what looks good and what works. 

NE: What are some of the challenges you face?
Cross: Here at the paper we don’t have a ton of time to spend on layout. I would like to spend more time working on stories, but we have deadlines to meet.  And that can be a good thing, because if you didn’t have a weekly deadline you could spend all your time coming up with different layouts for stories and take forever. So we have a standard layout, a template or a style to get the job done on time.

NE:  How do you keep up with design trends?
Zanotti: I have a monthly subscription to a software teaching tool called Linda.com and subscribe and read many industry publications. 
Cross:  I read a lot of publications and blogs. From fashion, design, and architecture.  Looking at different layouts and advertising design. I also love to talk to other designers and artists. The information and inspiration is never ending. 
Zanotti:  When you’re a designer, you never stop noticing what works on everything from outdoor billboards to books -- the colors, the layout, what other designers have created.

NE:  What makes a good cover?
Zanotti:  A great  image and complimentary typography.  A catchy headline helps -- it can make it pop.  People, certainly, are grabbers on covers, and like with an ad, sometimes less is more.  

NE:  Do you think newspapers are going to be around for awhile?
Zanotti:  I do.  I was talking to my niece the other day who lives in Italy, and she says that in Europe, everybody still walks around with a newspaper in their hand.  People like having a newspaper because they’re tactile -- they enjoy looking at it and feeling it.  So I don’t think newspapers are going to go away -- people still like to have a hard copy.
Cross: I think it would be really sad and strange not to see the paper.  I read online magazines, but I still have subscriptions to real magazines and I keep magazines around and continue to look at them; with online magazines I look at them once and they’re gone.
There’s also a lot of satisfaction from creating something that’s real.  I was talking to Colleen about how she’s been here 15 years and has worked on 52 issues a year -- imagine that, having that much work out there -- that’s a lot of work to be proud of.  And I’ve been here 6 years for 52 issues, and it’s like -- wow -- that’s great that I’ve got that to show and have been part of that.

To put that last paragraph in perspective, Colleen Zanotti has completed an estimated 780 issues of the Express and approximately 31,200-plus pages, based on an average 40-page copy, while Kyra Cross has completed 312 issues and 12,480 pages...
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