Letters

Letters 09-08-2014

Try This Real Advice

The Advice Goddess? More like the “say confusing analogies and never answer the question,” mere mortal. Take the first reader’s question last week about breaking up with his iPod-purchasing GF: “MP3’S A CROWD”: Break up with her, iClod...

Nine-Year-Olds With Guns Not OK

I have been thinking about this awful situation in Arizona where a 9-year-old blew a shooting instructor away with an Uzi machine gun. I was looking for any consistency with other aspects of life...

Respect Our President

I recently read a Canadian’s view on our lack of respect for our President. It made me think about a time when, once elected, most Americans rallied around our new leader. We became united in moving forward and leading the world...

Northport Sewer A Bungle

The Northport sewer cost is $15.669 million not $12 million as recently stated in the Express. It is the most expensive sewer per household the Michigan SRF ever funded. Today the sewer is only processing 51,000 gpd on average...

Y Members Deserve Answers

Three weeks after Tom Van Deinse was fired from his position as Executive Director and Tennis Pro of the Grand Traverse Bay YMCA, I am still trying to understand the motives of the YMCA Board of Directors for their decision to remove him after 14 years of service...

Reflections on Order

Old men make lists. My father did it, and now that burden seems to be imposing itself on me. It wells up inside me with a vengeance and I must give vent to it. Here is my list:


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Reciprocating Threads

Local clothing brand, AFRNT, inspires fashion and talent

Erin Crowell - April 15th, 2013  


Randy Myers always knew he wanted to do something within the fashion industry but he didn’t know exactly what or how he would get started.

“Whether I didn’t have capital, a business partner, a network of people that could help me along, I just had all these barriers and I got to a point where I couldn’t get it out of my system,” said the 29-year-old Cadillac area native. “I would stay up late at night just ultimately depressed that I wasn’t pursuing it.”

Eventually, Myers slowly began to pursue his dream, taking the necessary steps to produce a clothing line, which he calls AFRNT (pronounced A front).

The clothing brand, which stands for “All for Reaching New Talent,” not only represents a lifestyle of creative thinkers but a supportive one for those struggling with something Myers did for so many years:

Taking a passion and pursuing it, head on.

DUDS FOR THE DOERS

Myers has produced the designs for AFRNT—which embodies the feel of an Up North, bohemian surfer lifestyle— but the clothing is promoted by its target demographic, ages 18 to 25, including area models and photographers.

“I wanted to hit a certain target audience with fashion and trends, modeling and photographing. I wanted to hit that target market that is most impressionable and utilize it in a positive way,” he explained. “I want it to be the kind of inspiration where we don’t have people playing video games five years after high school.”

Myers believes young adults have become so focused on what they should do that they miss the opportunity to actually do something with their lives, something they are genuinely passionate about.

“They look back and have missed their purpose,” he added. “I want to inspire more young people to understand the value of doing things that are passionate to them (and) truly see and understand the value behind connecting with what you want out of life, not following in the footsteps of others and not falling into what society views as happiness.”

REPRESENTING INSPIRATION

The brand has inspired young adults from across the country to do just that.

“I get messages often,” Myers said. “I got one a couple days ago from a girl living in Kansas who used to live here and has been following the brand. She told me, ‘Being in photography, I like your work but you’ve inspired me to do something I’ve always wanted to do, which is make kids tutus.’” What do kid tutus and AFRNT have in common? Nothing, said Myers, except the inspiration and motivation behind the product.

Like any T-shirt, bumper sticker or logo, people wear clothing because they want it to represent something about them – whether it’s a lifestyle, belief, character trait or life outlook, a brand is a representation of oneself.

For those who wear AFRNT, whether it’s a logo tank top, a skull feather bracelet, label scarf or signature beanie, the brand is a representation of pursuing one’s passion, whatever that may be.

Each purchase of AFRNT clothing supports Myers’ mission to help not only his models and photographers grow, but to provide support and a type of “coaching” to those who reach out to him.

“Like any business, I have a product that I utilize,’ he explained. “I utilize my product as a tool to expose the young people I work with. As I grow, they grow.”

And the support doesn’t stop at his brand. “At this point, I have such a genuine interest in helping someone succeed that they can contact me and we can go down to Brew and chat for an hour or two. I’m very much open to that,” he explained.

What it comes down to for Myers is having a creative, supportive network of individuals.

“If I sell a couple T-shirts along the way, great,” he said.

For more information on AFRNT clothing and products, as well as to contact Randy Myers directly, visit afrnt.com.

 
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