Letters 10-24-2016

It’s Obama’s 1984 Several editions ago I concluded a short letter to the editor with an ominous rhetorical flourish: “Welcome to George Orwell’s 1984 and the grand opening of the Federal Department of Truth!” At the time I am sure most of the readers laughed off my comments as right-wing hyperbole. Shame on you for doubting me...

Gun Bans Don’t Work It is said that mass violence only happens in the USA. A lone gunman in a rubber boat, drifted ashore at a popular resort in Tunisia and randomly shot and killed 38 mostly British and Irish tourists. Tunisian gun laws, which are among the most restrictive in the world, didn’t stop this mass slaughter. And in January 2015, two armed men killed 11 and wounded 11 others in an attack on the French satirical magazine Charlie Hebdo. French gun laws didn’t stop these assassins...

Scripps’ Good Deed No good deed shall go unpunished! When Dan Scripps was the 101st District State Representative, he introduced legislation to prevent corporations from contaminating (e.g. fracking) or depleting (e.g. Nestle) Michigan’s water table for corporate profit. There are no property lines in the water table, and many of us depend on private wells for abundant, safe, clean water. In the subsequent election, Dan’s opponents ran a negative campaign almost solely on the misrepresentation that Dan’s good deed was a government takeover of your private water well...

Political Definitions As the time to vote draws near it’s a good time to check into what you stand for. According to Dictionary.com the meanings for liberal and conservative are as follows:

Liberal: Favorable to progress or reform as in political or religious affairs.

Conservative: Disposed to preserve existing conditions, institutions, etc., or to restore traditions and limit change...

Voting Takes A Month? Hurricane Matthew hit the Florida coast Oct. 6, over three weeks before Election Day. Bob Ross (Oct. 17th issue) posits that perhaps evacuation orders from Governor Scott may have had political motivations to diminish turnout and seems to praise Hillary Clinton’s call for Gov. Scott to extend Florida’s voter registration deadline due to evacuations...

Clinton Foundation Facts Does the Clinton Foundation really spend a mere 10 percent (per Mike Pence) or 20 percent (per Reince Priebus) of its money on charity? Not true. Charity Watch gives it an A rating (the same as it gives the NRA Foundation) and says it spends 88 percent on charitable causes, and 12 percent on overhead. Here is the source of the misunderstanding: The Foundation does give only a small percentage of its money to charitable organizations, but it spends far more money directly running a number of programs...

America Needs Change Trump supports our constitution, will appoint judges that will keep our freedoms safe. He supports the partial-birth ban; Hillary voted against it. Regardless of how you feel about Trump, critical issues are at stake. Trump will increase national security, monitor refugee admissions, endorse our vital military forces while fighting ISIS. Vice-presidential candidate Mike Pence will be an intelligent asset for the country. Hillary wants open borders, increased government regulation, and more demilitarization at a time when we need strong military defenses...

My Process For No I will be voting “no” on Prop 3 because I am supportive of the process that is in place to review and approve developments. I was on the Traverse City Planning Commission in the 1990s and gained an appreciation for all of the work that goes into a review. The staff reviews the project and makes a recommendation. The developer then makes a presentation, and fellow commissioners and the public can ask questions and make comments. By the end of the process, I knew how to vote for a project, up or down. This process then repeats itself at the City Commission...

Regarding Your Postcard If you received a “Vote No” postcard from StandUp TC, don’t believe their lies. Prop 3 is not illegal. It won’t cost city taxpayers thousands of dollars in legal bills or special elections. Prop 3 is about protecting our downtown -- not Munson, NMC or the Commons -- from a future of ugly skyscrapers that will diminish the very character of our downtown...

Vote Yes It has been suggested that a recall or re-election of current city staff and Traverse City Commission would work better than Prop 3. I disagree. A recall campaign is the most divisive, costly type of election possible. Prop 3, when passed, will allow all city residents an opportunity to vote on any proposed development over 60 feet tall at no cost to the taxpayer...

Yes Vote Explained A “yes” vote on Prop 3 will give Traverse City the right to vote on developments over 60 feet high. It doesn’t require votes on every future building, as incorrectly stated by a previous letter writer. If referendums are held during general elections, taxpayers pay nothing...

Beware Trump When the country you love have have served for 33 years is threatened, you have an obligation and a duty to speak out. Now is the time for all Americans to speak out against a possible Donald Trump presidency. During the past year Trump has been exposed as a pathological liar, a demagogue and a person who is totally unfit to assume the presidency of our already great country...

Picture Worth 1,000 Words Nobody disagrees with the need for affordable housing or that a certain level of density is dollar smart for TC. The issue is the proposed solution. If you haven’t already seen the architect’s rendition for the site, please Google “Pine Street Development Traverse City”...

Living Wage, Not Tall Buildings Our community deserves better than the StandUp TC “vote no” arguments. They are not truthful. Their yard signs say: “More Housing. Less Red Tape. Vote like you want your kids to live here.” The truth: More housing, but for whom? At what price..

Home · Articles · News · Features · The New Social Hour
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The New Social Hour

Experts, Users Speak Out About Social Media

Ross Boissoneau - July 14th, 2014  

Twitter, Pinterest, Facebook, LinkedIn, Google Plus, Foursquare, Snapchat, Digg, YouTube, and a host of other sites and technologies have come and, in some cases, gone (anyone remember MySpace?).

Some people dabble in it; for others, it can replace actual interaction. Fortunes have been made and lost, lives enhanced and ruined. It all depends on how it’s used.

We reached out to five people who use social media a lot; some are marketing professionals who get paid to leverage it; others use it for their own business or pleasure. In each case, they share some fun and practical insights.

KEITH SCHMIDT, New Focus Creative, Harbor Springs

Experience/expertise: “Promotion of my business, client consulting, social media course instructor at North Central Michigan College.”

Social media has changed [BLANK] forever because: “Business, because, unlike traditional advertising or marketing, it opens a two-way conversation between businesses and their customers (and prospective customers).”

Next hot app: Vine and Snapchat are both hot trending apps for different reasons. Vine offers short, six-second long, looping video that can be very engaging, memorable, and easily digested. Snapchat is extremely popular with younger demographics. It allows chat and photo/videos to be sent, but images are only available for a limited time and cannot be saved to viewer’s devices.

A business cannot succeed with social media without…: “A plan. The rules of engagement are the same as if the customer was in your store:

1. BE THERE – Don’t put up a Facebook page and check it once a month. Monitor your social media daily.

2. DON’T FAKE IT – Positive likes and fake comments by your friends or fake accounts are painfully obvious. Strive for real interaction.

3. DON’T FIGHT – A customer posts a scathing review of you or your product on your social media wall. Acknowledge it. Pledge to do better. Offer to make it right. Don’t engage in argument. Nothing goes viral on social media like a business yelling at a customer.

4. KEEP IT ABOUT THE BUSINESS – Your business social media page is no place for your family vacation photos or your political or religious beliefs.

My favorite thing about social media is its immediacy and intimacy. If a customer likes your post on your social media page, all of their friends see that like. This lets you indirectly reach people you would never have reached otherwise.

I wish I could change: “The perception of it as a toy or something for the kids. Fortune 500 companies aren’t on social media for the fun of it. It’s serious business.”

ANDREW BOSSARDET, pastor, Glen Lake Community Church

Experience/Expertise: “I have used Facebook off and on since it began on college campuses. I participate in three blogs, and activated a Twitter account almost a year ago. I maintain a basic presence on LinkedIn and Google Plus.”

Social media has changed [BLANK] forever because: “Church ministry because it allows people to stay connected in ways never before imagined, but the nature of those relationship is more superficial. So I am able to communicate with church members rapidly, but it may become harder to actually get people involved. It’s easy to “like” or “share” a post about injustice or suffering.

A business cannot succeed with social media without: “Discipline and intentionality. The data-based nature of social networks means that foolish comments do not simply disappear and become forgotten. One Twitter misstep can ruin a career.

Similarly, social networks demand a degree of intentionality. No longer can someone just fire off random thoughts and expect to be successful (unless they’re already a celebrity). Businesses need to keep their finger on the pulse of culture and step into the stream of current events.”

Favorite social media app: “Facebook. Call me old-fashioned, but I enjoy the flexibility of Facebook. Groups are varied and accessible, communication is easy and conversations can flow fairly naturally.

I wish I could change: “It seems pretty clear that the easiest emotion to transmit through social media is anger. There is a lot of outrage, a lot of division, and a lot of misinformation passed around social networks. The end result is a less-mature population which perceives itself as connected and making a difference, but rarely actually gets involved and puts outrage to good use.”

Scariest social media story: “Snap- Chat, a service promising secure and “self-destructed” media, was hacked late last year. As a pastor who works a lot with students, I am concerned that they aren’t properly prepared and trained to share appropriately with one another. And I am even more concerned that they aren’t prepared to handle what would happen if their private messages were made public.”

MARCIE WOLF, Wolf Byte Marketing, Petoskey

Experience/Expertise: “I provide social media marketing to small business owners and update social media channels daily. I maintain Facebook, Twitter, Google+, LinkedIn, Instagram, and Pinterest channels, depending on the client’s industry. I write posts and work with clients and I also teach seminars to local business owners on the basics of social media.”

A business cannot succeed with social media without: “Engagement on the part of its staff. Consumers trust a company whose CEO and leadership team engage on social media. A business cannot be successful in social media if they have leaders who have opted out of being social.”

Favorite social media app: “For personal use it’s a tie between Facebook and Pinterest. I love the social elements of Facebook for connecting with friends and I love the graphical pinboard elements of Pinterest.”

I wish I could change: “The ‘uncomfortable’ content that friends share. We are all subject to people using Facebook to air their dirty laundry or shame people publicly, which adds stress to our lives. I find myself logging off for the sake of my mental health!”

Best social media story: “As a volunteer member of the marketing committee for Little Traverse Bay Humane Society, I follow the shelter closely on Facebook. One Friday afternoon, I saw a post with a photo of an adorable adoptable puppy, so I had to share it on my Facebook wall. My friend John saw the post and sent me a message, asking about shelter adoption hours.

The next morning, John and his wife drove down from St. Ignace and adopted a puppy that was meant to be theirs. Their new puppy was born on the same date as their wedding anniversary, and he looked just like John, with the same white beard and mustache.”

ERIN MONIGOLD, Social Vision Marketing

Experience/Expertise: “I began using Facebook in 2004, during its very early years, while I was a marketing student at Michigan State University. I was an early adopter and was naturally drawn to social media. In 2010 I ended up launching my own business to offer social media marketing services to local businesses.”

I use social media [BLANK] hours a day: “15 hours day. Oh boy! I guess I’m a true addict. Social media never sleeps; it’s always a source of news and entertainment. I use social media all day for work and for connecting with friends and family after work.”

Favorite social media app: “Twitter, because I can’t live without it. I love it for its short bits of information and as a news source.”

Next hot app: “It’s so hard to narrow it down to just one app, but I feel apps that are very visual-based will be the most successful. I also think we are in need of a simple app that is not complicated to use and/or manage your privacy.”

I wish I could change: “As much as I love social media, sometimes I miss things like receiving handwritten cards and letters. Sometimes people can get too caught up in the digital age.”

Funniest social media story: “I’m not sure, but headlines about Anthony Weiner come to mind. :)”

LISA NEWHOUSE, Cherry City Consulting, Traverse City

Experience/Expertise: “I help businesses create a strong digital marketing strategy and brand awareness online. I use social media to engage and build loyalty with my clients’ current and potential customers. I develop programs, content, and training materials for my clients involving social media.”

Social media has changed [BLANK] forever because: “Privacy forever because we no longer expect to have it.”

A business cannot succeed with social media without: “Creating original content that tells their brand story.”

Favorite social media app: “Instagram. It’s fun to see only images. It seems most social to me: fewer promotions and advertisements than Facebook or Twitter. I also use Pinterest a lot with my clients to develop brand aesthetics for projects.”

Favorite thing about social media: “It gives access to people and information that otherwise wouldn’t exist: Cher’s Twitter account, immediate access to news, and crowd-sourced information, for example.”

I wish I could change: “I wish I could actually shop on Pinterest. I believe this is the direction they will head over the next couple years.”

Funniest social media story: “I’ve seen instances of people trying to perform Google searches in the ‘post’ field on Facebook. Not all Internet searches are great to share with all of your social media connections!”

CHAD BROWN, BROKER/OWNER, Homewaters Recreational Real Estate

Experience/Expertise: “I founded Homewaters in late 2006 in response to the technological changes within the real estate industry, including the proliferation of social media. Our brokerage largely dismisses bricks and mortar offices in lieu of a powerful website that becomes the launching point for all marketing strategies and a collection point for waterfront and recreational buyers.”

Social media has changed [BLANK] forever because: “Real estate forever because very few clients walk into a physical office today. Relationships are built and conversations take place, they’re simply done through social media and brokerage websites.”

Next hot app: “Instagram. Not that it’s brand new, but the simplicity of the app, its visual focus and its ability to distribute content to other platforms like Facebook and Twitter, make it among the fastest growing apps. The addition of video last year will also help to fuel it.”

Favorite social media app: “Hootsuite. It has allowed us to not only manage a tremendous breadth of various social media pages, but provides tremendous tools for allowing access to all of these venues for our agents and staff by setting up teams. Access can be granted and denied at the click of a button in the event of staffing changes. Built-in analytics also allow users to know what type of content is worth publishing and what is not.”

Best social media story: “We have an image we took on the Torch Lake sandbar. We loaded a desk, chair and all the office equipment on a boat and set up a shoot showing that we actually work on the lakes. For years we’ve used this image in print and social media and we continually have users convinced it’s their body of water and they know the exact spot. I don’t think we’ve ever had someone actually guess correctly that it was Torch.”

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