Letters

Letters 05-23-2016

Examine The Priorities Are you disgusted about closing schools, crumbling roads and bridges, and cuts everywhere? Investigate funding priorities of legislators. In 1985 at the request of President Reagan, Grover Norquist founded Americans for Tax Reform (ATR). For 30 years Norquist asked every federal and state candidate and incumbent to sign the pledge to vote against any increase in taxes. The cost of living has risen significantly since 1985; think houses, cars, health care, college, etc...

Make TC A Community For Children Let’s be that town that invests in children actively getting themselves to school in all of our neighborhoods. Let’s be that town that supports active, healthy, ready-to-learn children in all of our neighborhoods...

Where Are Real Christian Politicians? As a practicing Christian, I was very disappointed with the Rev. Dr. William C. Myers statements concerning the current presidential primaries (May 8). Instead of using the opportunity to share the message of Christ, he focused on Old Testament prophecies. Christ gave us a new commandment: to love one another...

Not A Great Plant Pick As outreach specialist for the Northwest Michigan Invasive Species Network and a citizen concerned about the health of our region’s natural areas, I was disappointed by the recent “Listen to the Local Experts” feature. When asked for their “best native plant pick,” three of the four garden centers referenced non-native plants including myrtle, which is incredibly invasive...

Truth About Plants Your feature, “listen to the local experts” contains an error that is not helpful for the birds and butterflies that try to live in northwest Michigan. Myrtle is not a native plant. The plant is also known as vinca and periwinkle...

Ask the Real Plant Experts This letter is written to express my serious concern about a recent “Listen To Your Local Experts” article where local nurseries suggested their favorite native plant. Three of the four suggested non-native plants and one suggested is an invasive and cause of serious damage to Michigan native plants in the woods. The article is both sad and alarming...

My Plant Picks In last week’s featured article “Listen to the Local Experts,” I was shocked at the responses from the local “experts” to the question about best native plant pick. Of the four “experts” two were completely wrong and one acknowledged that their pick, gingko tree, was from East Asia, only one responded with an excellent native plant, the serviceberry tree...

NOTE: Thank you to TC-based Eagle Eye Drone Service for the cover photo, taken high over Sixth Street in Traverse City.

Home · Articles · News · Features · ‘Crazy-Good’ Festival
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‘Crazy-Good’ Festival

Kristi Kates - July 28th, 2014  

AT SHORT’S BREWERY

Short’s Brewery is upping the ante on their annual Elk Rapids fest.

Beyond the popular brewery tours and special beers on tap, Short’s has snagged the indie band Deer Tick to headline their one-day party in the parking lot.

With top-notch music, great food, and of course, Short’s own specialty brews, this fest is one that people will wish were longer – not shorter.

TOUR TIME

Started in 2010, after Short’s started production in Elk Rapids, the initial idea behind Short’s Fest was to throw a party during Elk Rapids’ Harbor Days celebration that would allow the public to enjoy food, brew, and music, and also let them visit Short’s usually closed-to-the-public production facility, where Short’s conjures up their extensive, unique, and “fearless” lineup of craft beers.

“We get tons of requests for tours, which we normally don’t offer, so it made sense to create Short’s Fest to give the public that opportunity,” said Bridgett Beckwith, Short’s director of marketing.

HUGE FANS

Beckwith said Short’s wanted to book a band with “coolness and awesomeocity,” a band that was gaining some national accolades but that wasn’t out of their reach.

Deer Tick, the Rhode Island-based band whose latest album, 2013’s “Negativity,” is generating plenty of buzz, has made two appearances on David Letterman’s show, and is slated to play at several national festivals.

“Deer Tick was on our radar because a few of our brewers are huge fans,” Beckwith said “Sometimes things just fall into place. I saw them in Chicago, and I’m really stoked to see how their vibe affects the festival.”

BREWS AND DOGS

In addition to the music, which will also include an opening set from zany dance groove Michigan band Joe Hertler & The Rainbow Seekers, there will be plenty of Short’s famed brews, which will be complemented gastronomically by Short’s own hot dog cart and Terry’s Pretzel Cart, plus fare from the Riverwalk Grill.

“Along with sodas and other refreshments, we will of course have beer,” Beckwith said. “There will be two locations pouring the same lineup of 20 beers, including some ‘special appearance’ brews.”

A couple of Beckwith’s picks that will be available at Short’s Fest are India Spruce Pilsner and Bourbon Barrel Soaked Sustenance Black Beer, which is aged in bourbon barrels.

“It’s a pretty great list,” said Beckwith, who helped harvest the local spruce tips for the pilsner.

CRAZY GOOD

For anyone older than 21, this is an inexpensive and fun way to hear some new music and get introduced to the folks at Short’s and their products.

But the fest is also valuable in another way, Beckwith said, because it allows Short’s to give back.

“We plan to continue to show the village of Elk Rapids that we’re a company that cares about our community, the arts, and its future success,” she said. “Plus the music is going to be crazy-good.”

The 2014 Short’s Fest will take place on August 2 from 4pm-10 pm at the Short’s Brewing Co. production facility, 211 Industrial Park Dr., Elk Rapids. Tickets to Short’s Fest are $8 and include access to the event and live music. They can be purchased online at shortsbrewing.com as well as at the door the day of the event. Refreshments purchased separately.

 
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