Letters

Letters 05-02-2016

Facts About Trails I would like to correct some misinformation provided in Kristi Kates’ article about the Shore-to-Shore Trail in your April 18 issue. The Shore-to-Shore Trail is not the longest continuous trail in the Lower Peninsula. That honor belongs to the North Country Trail (NCT), which stretches for over 400 miles in the Lower Peninsula. In fact, 100 miles of the NCT is within a 30-minute drive of Traverse City, and is maintained by the Grand Traverse Hiking Club...

North Korea Is Bluffing I eagerly read Jack Segal’s columns and attend his lectures whenever possible. However, I think his April 24th column falls into an all too common trap. He casually refers to a nuclear-armed North Korea when there is no proof whatever that North Korea has any such weapons. Sure, they have set off some underground explosions but so what? Tonga could do that. Every nuclear-armed country on Earth has carried out at least one aboveground test, just to prove they could do it if for no other reason. All we have is North Korea’s word for their supposed capabilities, which is no proof at all...

Double Dipping? In Greg Shy’s recent letter, he indicated that his Social Security benefit was being unfairly reduced simply due to the fact that he worked for the government. Somehow I think something is missing here. As I read it this law is only for those who worked for the government and are getting a pension from us generous taxpayers. Now Greg wants his pension and he also wants a full measure of Social Security benefits even though he did not pay into Social Security...

Critical Thinking Needed Our media gives ample coverage to some presidential candidates calling each other a liar and a sleaze bag. While entertaining to some, this certainly should lower one’s respect for either candidate. This race to the bottom comes as no surprise given their lack of respect for the rigors of critical thinking. The world’s esteemed scientists take great steps to preserve the integrity of their findings. Not only are their findings peer reviewed by fellow experts in their specialty, whenever possible the findings are cross-checked by independent studies...

Home · Articles · News · Features · TC business has fishing in its...
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TC business has fishing in its blood

Patrick Sullivan - August 22nd, 2011
TC business has fishing in its blood
By Patrick Sullivan

Roger Borgeson had been retired for six years, but he missed the tackle
business, the line of work he’d been in for a half century.
He’d been sidelined by illness, could no longer fish, and he wanted to
find his way back.
“Basically I got sick and I couldn’t work anymore and I can’t stand
retirement,” Borgeson said. “The boys came to me, Mike and Pat, and said,
‘Let’s get into the lure business.’”
For the past four years, Borgeson, along with his stepsons Mike and Pat
Steffes, have run Warrior Lures, a Traverse City-based fishing lure
company.
“I never wanted to retire, I love the business, the people in it,” he
said. “Most people that get into this business are the same way -- it
isn’t a job. It’s more like a love affair.”

AMERICAN MADE
One reason Borgenson wanted to get into the manufacturing end of the
business was to be able to produce an American-made lure.
“I’ve seen it come and I’ve seen it go,” he said. “Nowadays, the fishing
tackle industry is very, very small here in the U.S.”
He’d spent his career as a manufacturer’s rep for tackle companies and he
watched the domestic industry decimated by foreign competition,
particularly from Japan.
He thought with his knowledge of the business he could succeed where
others failed.
“Our whole deal was to manufacture here,” Borgenson said. “A lot of guys
get into this business with no knowledge of the business. A lot of guys
just like to fish and just get into the business.”
Borgeson’s stepsons, Mike and Pat, also have fishing tackle in their blood.
Their uncle is John Emory, the brother of Borgeson’s wife, Sharron. Emory
is a salmon fishing legend, a fishing gear inventor and the founder of Big
Jon’s Sports, a downrigger manufacturer he sold several years ago.
At Warrior Lures, a division of M & P Sporting Products, LLC, Mike works
on the business end of things and Pat hand paints the lures.
The company does sales in the six figures but no one makes a salary yet,
Borgeson said. Everything goes back into the business.
“It’s a matter, in our case, of how much money we are able to put into raw
materials,” he said. “We haven’t had any problem selling our product
because we know the customer.”

NEW DESIGN
Borgenson said theirs was the first lure company in decades to introduce a
lure made from a magnum die of an original design.
He said he didn’t like what was on the market when they started the company.
“We knew the action on them wasn’t proper on those spoons,” he said.
On their lures, the spoon is deeper, which Borgeson says makes it travel
through the water better, mimicking fish movement at a wider variety of
speeds.
Warrior Lures are sold at some Bass Pro Shops and Gander Mountain outlets.
Next year they hope to expand to more Bass Pro locations and Cabela’s.
Some may use Warrior Lures in the upcoming Salmon Classic in Traverse City.
But that sort of thing isn’t for Borgeson anymore. And there’s no
guarantee that using the Warrior Lures will bring victory.
Due to his illness, he hasn’t fished in years. While he would still love
to fish, he’s no longer interested in tournaments.
Borgeson entered the Salmon Classic in its first year, in 1991, and he
hasn’t been back since.
“Guys that win tournaments spend a lot of time fishing. Anyone that tells
you you can win a tournament just out of the box has never won a
tournament,” Borgeson said. “It’s hard work.”

 
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