Letters

Letters 09-15-2014

Stop The Games On Campus

Four head coaches – two at U of M and two at MSU – get a total of $13 million of your taxpayer dollars each year. Their staffs get another $11 million...

The Truth About Fatbikes

While we appreciate the fatbike trail coverage, the quote from the article below is exactly what we demonstrated not to be true in most cases last season...

Man Has Environmental Responsibility

I tend to agree with Thomas Kachadurian (“Playing God,” Sept. 8) that we should not interfere with the power of nature by deciding what is “native” and what is not. Man usually does what is better for man (or so we believe), hence the survival and population growth of our species...

The Bush & Obama Facts

Don Turner’s letter to the editor on 8/25/14 stated that there has never been a more corrupt, dishonest, etc. set of politicians in the White House. He states no facts, but here are a few...

Ban Pesticides

I grew up downstate in a neighborhood without pesticides. I was always very healthy. Living here, I have become ill. So I did my research and found out a lot about these poison agents called pesticides (herbicides, fungicides, insecticides, chemical fertilizers, etc) that are being spread throughout this community, accumulating in our air, water and soil...

Respect for Presidents?

Recently we read the Letter to the Editor that encouraged us to stop characterizing President Obama as anything other than an upstanding, moral, inspiring “first Black President”. The author would have us think that the rancor in the press, media and public is misguided. And, believe it or not, this rancor is a “glaring exception to … unwritten patriotic rule” of historically supporting all previous presidents...


Home · Articles · News · Features · High 5
. . . .

High 5

Erin Crowell - August 22nd, 2011

High Five to the Hand: It’s ‘all Michigan’all the time for 3 entrepreneurs
By Erin Crowell
In Michigan, we know how to use our hands – from hard labor and sipping
local spirits to geographically showing our location; yes, if you’re a
Michigander, at one point you’ve probably thrown up that palm for an
out-of-stater and pointed (whether a wrinkle or pinky) to where you live.
Thanks to its shape, Michigan is the hardest U.S. state to draw but likely
the most identifiable.
It’s this identification that is the idea behind High Five Threads, a
product line celebrating not only Michigan’s unique shape, but its
culture.
“We want to show Michigan is more than just backwoods cottages,” said
Byron Pettigrew, one of three owners of the Traverse City-based store
which sells all-Michigan products. Located in the Village of the Grand
Traverse Commons, High Five Threads will host its grand opening on
Thursday, Aug. 25, from 5-7 p.m.
HIGH FIVE
The company’s most popular product includes its t-shirts printed on Bella
& Canvas Brand cotton, which uses an athletic-style cut.
Such designs include the High Five Threads logo, a hand drawn in place of
the Lower Peninsula; “Vinted in” and “Brewed in” with the outline of the
Lower Peninsula shaped as a wine and beer glass, respectively; the
DueceThirtyOne, our region’s response to Detroit’s 313 and 616 branded
shirts; and the very popular “Keep It Fresh” lake print—a Great Lakes-only
rendering celebrating the natural beauty that surrounds us, as well as
what makes the outline of the state stand out.
“We practically sold out of shirts within our first week and a half of
opening,” said Brad Kula, who deals with the marketing and business end of
the company.
Other products include the High Five Threads logo vinyl decal, glassware,
Fishtown coffee, homemade treats from Traverse City’s D.O.G. bakery and a
Michigan-shaped (Lower and Upper Peninsula represented) ice cube tray,
which was designed and manufactured entirely in Michigan.
Materials and assembly for the tray are represented in Howell,
Chesterfield, Shelby Township, St. Clair Shores, Harrison Township,
Midland and Clarkston.
Lance Hill, the company’s “chief creator” of design (as he puts it,
laughing), has created all the logos and rendering of High Five’s
products, save the “Awesome Mitten” and “Detroit Hustles Harder” designs.

THE COMPANY
Before the trio graduated from Kalkaska High School in 2004, Hill and
Pettigrew were already operating a part-time business; Sound Bytes—an
entertainment and DJ service for private parties and corporate events they
started at age 15—still exists today (check them out at
soundbytesdjs.com).
In 2010, Pettigrew, Hill and Kula launched their marketing and design
company, Lit Image, which helps clients do everything from graphic design
and branding to photography and event planning.
The online company met most of their clients face-to-face at the Grand
Traverse Commons, so when the opportunity presented itself to snag some
retail space in the building, the three believed a move there seemed the
most logical step.
The small space serves as both a store and headquarters for their multiple
businesses –- with plans to expand their product line into sweatshirts,
hats and other clothing, according to Hill.
There’s no argument that these 24-year-olds, each a month apart, have the
business savvy and overall drive to see a vision through to a profitable
endeavor. However, their drive is more than just about doing business –
it’s about helping Michigan, and the people who live here, make a name for
themselves.
“When we were in high school, practically everyone wanted to leave the
state,” said Pettigrew. “We want to show this generation that Michigan is
actually a really cool place to be.”
High five to that, man!

 
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