Letters

Letters 02-08-2016

Less Ageism, Please The January 4 issue of this publication proved to me that there are some sensible voices of reason in our community regarding all things “inter-generational.” I offer a word of thanks to Elizabeth Myers. I too have worked hard for what I’ve earned throughout my years in the various positions I’ve held. While I too cannot speak for each millennial, brash generalizations about a lack of work ethic don’t sit well with me...Joe Connolly, Traverse City

Now That’s an Escalation I just read the letter from Greg and his defense of the AR15. The letter started with great information but then out of nowhere his opinion went off the rails. “The government wants total gun control and then confiscation; then the elimination of all Constitutional rights.” Wait... what?! To quote the great Ron Burgundy, “Well, that escalated quickly!”

Healthy Eating and Exercise for Children Healthy foods and exercise are important for children of all ages. It is important for children because it empowers them to do their best at school and be able to do their homework and study...

Mascots and Harsh Native American Truths The letter from the Choctaw lady deserves an answer. I have had a gutful of the whining about the fate of the American Indian. The American Indians were the losers in an imperial expansion; as such, they have, overall, fared much better than a lot of such losers throughout history. Everything the lady complains about in the way of what was done by the nasty, evil Whites was being done by Indians to other Indians long before Europeans arrived...

Snyder Must Go I believe it’s time. It’s time for Governor Snyder to go. The FBI, U.S. Postal Inspection Service and the EPA Criminal Investigation Division are now investigating the Flint water crisis that poisoned thousands of people. Governor Snyder signed the legislation that established the Emergency Manager law. Since its inception it has proven to be a dismal failure...

Erosion of Public Trust Let’s look at how we’ve been experiencing global warming. Between 1979 and 2013, increases in temperature and wind speeds along with more rain-free days have combined to stretch fire seasons worldwide by 20 percent. In the U.S., the fire seasons are 78 days longer than in the 1970s...

Home · Articles · News · Features · High 5
. . . .

High 5

Erin Crowell - August 22nd, 2011

High Five to the Hand: It’s ‘all Michigan’all the time for 3 entrepreneurs
By Erin Crowell
In Michigan, we know how to use our hands – from hard labor and sipping
local spirits to geographically showing our location; yes, if you’re a
Michigander, at one point you’ve probably thrown up that palm for an
out-of-stater and pointed (whether a wrinkle or pinky) to where you live.
Thanks to its shape, Michigan is the hardest U.S. state to draw but likely
the most identifiable.
It’s this identification that is the idea behind High Five Threads, a
product line celebrating not only Michigan’s unique shape, but its
culture.
“We want to show Michigan is more than just backwoods cottages,” said
Byron Pettigrew, one of three owners of the Traverse City-based store
which sells all-Michigan products. Located in the Village of the Grand
Traverse Commons, High Five Threads will host its grand opening on
Thursday, Aug. 25, from 5-7 p.m.
HIGH FIVE
The company’s most popular product includes its t-shirts printed on Bella
& Canvas Brand cotton, which uses an athletic-style cut.
Such designs include the High Five Threads logo, a hand drawn in place of
the Lower Peninsula; “Vinted in” and “Brewed in” with the outline of the
Lower Peninsula shaped as a wine and beer glass, respectively; the
DueceThirtyOne, our region’s response to Detroit’s 313 and 616 branded
shirts; and the very popular “Keep It Fresh” lake print—a Great Lakes-only
rendering celebrating the natural beauty that surrounds us, as well as
what makes the outline of the state stand out.
“We practically sold out of shirts within our first week and a half of
opening,” said Brad Kula, who deals with the marketing and business end of
the company.
Other products include the High Five Threads logo vinyl decal, glassware,
Fishtown coffee, homemade treats from Traverse City’s D.O.G. bakery and a
Michigan-shaped (Lower and Upper Peninsula represented) ice cube tray,
which was designed and manufactured entirely in Michigan.
Materials and assembly for the tray are represented in Howell,
Chesterfield, Shelby Township, St. Clair Shores, Harrison Township,
Midland and Clarkston.
Lance Hill, the company’s “chief creator” of design (as he puts it,
laughing), has created all the logos and rendering of High Five’s
products, save the “Awesome Mitten” and “Detroit Hustles Harder” designs.

THE COMPANY
Before the trio graduated from Kalkaska High School in 2004, Hill and
Pettigrew were already operating a part-time business; Sound Bytes—an
entertainment and DJ service for private parties and corporate events they
started at age 15—still exists today (check them out at
soundbytesdjs.com).
In 2010, Pettigrew, Hill and Kula launched their marketing and design
company, Lit Image, which helps clients do everything from graphic design
and branding to photography and event planning.
The online company met most of their clients face-to-face at the Grand
Traverse Commons, so when the opportunity presented itself to snag some
retail space in the building, the three believed a move there seemed the
most logical step.
The small space serves as both a store and headquarters for their multiple
businesses –- with plans to expand their product line into sweatshirts,
hats and other clothing, according to Hill.
There’s no argument that these 24-year-olds, each a month apart, have the
business savvy and overall drive to see a vision through to a profitable
endeavor. However, their drive is more than just about doing business –
it’s about helping Michigan, and the people who live here, make a name for
themselves.
“When we were in high school, practically everyone wanted to leave the
state,” said Pettigrew. “We want to show this generation that Michigan is
actually a really cool place to be.”
High five to that, man!

 
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