Letters

Letters 10-20-2014

Doctor Dan? After several email conversations with Rep. Benishek, he has confirmed that he doesn’t have a clue of what he does. Here’s why...

In Favor Of Our Parks [Traverse] City Proposal 1 is a creative way to improve our city parks without using our tax dollars. By using a small portion of our oil and gas royalties from the Brown Bridge Trust Fund, our parks can be improved for our children and grandchildren.

From January 1970 Popular Mechanics: “Drastic climate changes will occur within the next 50 years if the use of fossil fuels keeps rising at current rates.” That warning comes from Eugene K. Peterson of the Department of the Interior’s Bureau of Land Management.

Newcomers Might Leave: Recently we had guests from India who came over as students with the plan to stay in America. He has a master’s degree in engineering and she is doing her residency in Chicago and plans to specialize in oncology. They talked very candidly about American politics and said that after observing...

Someone Is You: On Sept 21, I joined the 400,000 who took to the streets of New York in the People’s Climate March, followed by a UN Climate Summit and many speeches. On October 13, the Pentagon issued a report calling climate change a significant threat to national security requiring immediate action. How do we move from marches, speeches and reports to meaningful work on this problem? In NYC I read a sign with a simple answer...

Necessary To Pay: Last fall, Grand Traverse voters authorized a new tax to fix roads. It is good, it is necessary.

The Real Reasons for Wolf Hunt: I have really been surprised that no one has been commenting on the true reason for the wolf hunt. All this effort has not been expended so 23 wolves can be killed each year. Instead this manufactured controversy about the wolf hunt has been very carefully crafted to get Proposal 14-2 passed.

Home · Articles · News · Features · High 5
. . . .

High 5

Erin Crowell - August 22nd, 2011

High Five to the Hand: It’s ‘all Michigan’all the time for 3 entrepreneurs
By Erin Crowell
In Michigan, we know how to use our hands – from hard labor and sipping
local spirits to geographically showing our location; yes, if you’re a
Michigander, at one point you’ve probably thrown up that palm for an
out-of-stater and pointed (whether a wrinkle or pinky) to where you live.
Thanks to its shape, Michigan is the hardest U.S. state to draw but likely
the most identifiable.
It’s this identification that is the idea behind High Five Threads, a
product line celebrating not only Michigan’s unique shape, but its
culture.
“We want to show Michigan is more than just backwoods cottages,” said
Byron Pettigrew, one of three owners of the Traverse City-based store
which sells all-Michigan products. Located in the Village of the Grand
Traverse Commons, High Five Threads will host its grand opening on
Thursday, Aug. 25, from 5-7 p.m.
HIGH FIVE
The company’s most popular product includes its t-shirts printed on Bella
& Canvas Brand cotton, which uses an athletic-style cut.
Such designs include the High Five Threads logo, a hand drawn in place of
the Lower Peninsula; “Vinted in” and “Brewed in” with the outline of the
Lower Peninsula shaped as a wine and beer glass, respectively; the
DueceThirtyOne, our region’s response to Detroit’s 313 and 616 branded
shirts; and the very popular “Keep It Fresh” lake print—a Great Lakes-only
rendering celebrating the natural beauty that surrounds us, as well as
what makes the outline of the state stand out.
“We practically sold out of shirts within our first week and a half of
opening,” said Brad Kula, who deals with the marketing and business end of
the company.
Other products include the High Five Threads logo vinyl decal, glassware,
Fishtown coffee, homemade treats from Traverse City’s D.O.G. bakery and a
Michigan-shaped (Lower and Upper Peninsula represented) ice cube tray,
which was designed and manufactured entirely in Michigan.
Materials and assembly for the tray are represented in Howell,
Chesterfield, Shelby Township, St. Clair Shores, Harrison Township,
Midland and Clarkston.
Lance Hill, the company’s “chief creator” of design (as he puts it,
laughing), has created all the logos and rendering of High Five’s
products, save the “Awesome Mitten” and “Detroit Hustles Harder” designs.

THE COMPANY
Before the trio graduated from Kalkaska High School in 2004, Hill and
Pettigrew were already operating a part-time business; Sound Bytes—an
entertainment and DJ service for private parties and corporate events they
started at age 15—still exists today (check them out at
soundbytesdjs.com).
In 2010, Pettigrew, Hill and Kula launched their marketing and design
company, Lit Image, which helps clients do everything from graphic design
and branding to photography and event planning.
The online company met most of their clients face-to-face at the Grand
Traverse Commons, so when the opportunity presented itself to snag some
retail space in the building, the three believed a move there seemed the
most logical step.
The small space serves as both a store and headquarters for their multiple
businesses –- with plans to expand their product line into sweatshirts,
hats and other clothing, according to Hill.
There’s no argument that these 24-year-olds, each a month apart, have the
business savvy and overall drive to see a vision through to a profitable
endeavor. However, their drive is more than just about doing business –
it’s about helping Michigan, and the people who live here, make a name for
themselves.
“When we were in high school, practically everyone wanted to leave the
state,” said Pettigrew. “We want to show this generation that Michigan is
actually a really cool place to be.”
High five to that, man!

 
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