The M-22 Look: The Myers brothers capture the mood of Northern Michigan
By: Kristy Kurjan
Fresh water, beaches, bonfires, and comfortable clothing. That is exactly what kiteboarding co-founders Matt and Keegan Myers had in mind for their M-22 clothing company based out of Traverse City. For the brothers, M-22 is a way to express appreciation for the region through comfortable fashion.
M-22 is not just a road; it is a way of life. The Myers brothers line of cotton apparel is a reflection of the simplicity and natural beauty that Northern Michigan gives its visitors.
Loving the beaches and Northern Michigan summers, that is the feeling our clothing represents, says Keegan. It is easy for people to relate to the road because of its cool location and most people already have an attachment to it- M-22 is a special place for people, good memories.
The company has a diverse customer base consisting of locals as well as out-of-towners. The brand also appeals to a wide age spectrum from 10-year-old boys to 80-year-old grandmas. And, with over 5,000 fans on facebook.com, the brand is growing in both size and popularity.