Gaylord, cashing in on its perennial snowbelt status, is launching its first-ever Snow Jam Festival March 14 and 15 at Treetops Resort and Spa.
Organizers say they’re serving up the same high-energy combo of music, sports, and spirituality that’s made their summertime faith-based Big Ticket Festival such a big hit.
ROCK TO GO
Music will take place both days, but Saturday night’s headliner features Portland, OR post-grunge band Kutless, and Grammyaward-winning gospel rockers Audio Adrenaline.
Other bands on the roster include electrorockers Shine Bright Baby, Grand Rapids’ spiritual rapper Beacon Light, and Detroit’s Alive City.
In between concerts, there’s plenty to do on the slopes and grounds of Treetops, too – this is a snow jam, after all.
Beyond skiing, snowboarding, tubing, and sleigh rides, other activities at Treetops’ Cran-Hill Ranch Go-Zone include a climbing wall, “archery tag,” and fun inflatable games that will make the most of the snowy locale.
Hungry or thirsty? In addition to all of Treetops’ regular offerings – the Legends on the Hill restaurant, the Hunter’s Grille, and the Halfway Café – Snow Jam will be running their own outdoor hot cocoa bar to keep you warm and keep your energy up through two full days of music, faith, and fun.
STAGE OF SNOW
Beyond the music, Snow Jam is poised to take full advantage of both Gaylord’s snowbelt locale and Treetops’ slopeside location with yet another unique feature: an outdoor stage built out of snow.
“Gaylord is the snowiest city in the Lower Peninsula,” said Kristopher Klay, director of development and marketing for the non-profit White Stone Project, which organizes Snow Jam and the Big Ticket Festival in June. “So there will be two stages – one inside and the other outdoors – and the outdoor stage will actually be built out of snow!”
SNOW JAM’S BIG BROTHER
Snow Jam was conceived on the heels of White Stone Project’s successful nineyear-old Big Ticket Festival, held annually in June. Big Ticket Festival brings 10,000 visitors daily into Gaylord and features sporting events and activities, plus faithbased music in a wide range of genres, from electronic to alt-rock to rap.
While Big Ticket is the “flagship event” of White Stone Project, the expansion into the winter months with Snow Jam is a direct result of the first fest’s success, Klay said.
“Not only will this be an experience most people have never had,” Klay said, “but it will also be something that connects them spiritually.”
Snow Jam will take place March 14 and 15 at Treetops Resort in Gaylord. Tickets to Snow Jam are $35 at the door. Lodging packages are available through Treetops Resort at (855) 280-8536. For more info on Snow Jam, the complete schedule, and concert lineup, visit bigticketfestival.com.