Cherryarama: The Best Mystery on Two Wheels

Virtual scavenger hunt by bike

By Ross Boissoneau | June 26, 2021

It’s a virtual event, but it’s not online. Nope, you have to put in the work in the real world. But that begs another question: Is biking really work? Not at Cherryarama. Part healthy activity, part scavenger hunt, and all fun, you and your family or friends can take on the Cherryarama Bike Trek at your pace anytime during the National Cherry Festival.

To play, simply follow the official Cherryarama map to various sites around Traverse City. Each offers a clue. Solve the clues to find the signs and code names. Collect them all and text them to the Norte clubhouse (231-883-2404), and if you’re one of the first 100 winners, you’ll receive a ticket to a Pit Spitters game.

The event came about as Blue Cross Blue Shield of Michigan was looking for a new event to sponsor, with its signature concert series suspended this year. Suzanne Miller Allen of Blue Cross Blue Shield said the organization was looking for something that would fit with its mission of healthy living. Hello, biking.

“We partner with Norte on different things. We wanted to focus on being outside with healthy activities,” she says. Learn more and register at elgruponorte.org/cherryarama.