February 28, 2024

Advertise with The Northern Express

The Northern Express is northern Michigan’s arts/entertainment/news and lifestyle weekly, with the highest distribution and broadest reach of any publication in the region.

We distribute more than 30,000 copies of the Express each week with an average of 3.36 readers per copy — that’s a whopping 90,000 readers per week – far more than any other local newspaper.

The Express is found in 13 counties throughout northwestern lower Michigan to 680 locations, from Manistee to Mackinaw City, including the population hubs of Traverse City, Petoskey, Gaylord, and everything in-between.

By The Numbers

87% of readers have made or influenced a purchase based on an ad they saw
93% are college educated
90% have visited a restaurant / purchased food or wine based on an ad they saw
95% are satisfied, very satisfied or extremely satisfied with the paper
64% attended an event, sale or festival based on an ad they saw
94% of readers report looking at the ads
Readers rank Northern Express 2X higher than the next closest media outlet for events, things to do, food & beverage
Median age: 50.0
Median income: $87,500

Please contact us for more information, to talk directly to a sales rep or to receive a media kit.


      Traverse City