Advertise with The Northern Express
The Northern Express is northern Michigan’s arts/entertainment/news and lifestyle weekly, with the highest distribution and broadest reach of any publication in the region.
We distribute more than 30,000 copies of the Express each week with an average of 3.36 readers per copy — that’s a whopping 90,000 readers per week – far more than any other local newspaper.
The Express is found in 13 counties throughout northwestern lower Michigan to 625 locations, from Manistee to Mackinaw City, including the population hubs of Traverse City, Petoskey, Gaylord, and everything in-between.
By The Numbers
88% of readers have made a purchase based on an ad they saw
68% have college degrees
92% have visited or purchased restaurant, food or wine based on an ad they saw
95% are satisfied, very satisfied or extremely satisfied with the paper
75% attended an event, sale or festival based on an ad they saw
Readers rank Northern Express 8X higher than the next closest media outlet for events, things to do, food & beverage
Median age: 54.7
Median income: $86,500
Please contact us for more information, to talk directly to a sales rep or to receive a media kit.